Blueberry Graphic Cafe: Visual Communication Episode 7 – Commercial Reality

Visual Communication Episode 7 – Commercial Reality

From the page: “What is Agitprop? The word ‘Agitprop’ was created from the two words ‘Agitation’ and ‘Propaganda’. Agitprop is defined as the following:

* Political strategy in which techniques of agitation and propaganda are used to influence public opinion. Originally described by the Marxist theorist Georgy Plekhanov and then by Vladimir Ilich Lenin, it called for both emotional and reasoned arguments. The term, a shortened form for the Agitation and Propaganda Section of the Communist Party in the former Soviet Union, has been used in English, typically with a negative connotation, to describe any work — especially in drama and other art forms — that aims to indoctrinate the public and achieve political goals.
– Britannica Concise Encyclopedia

Agitprop first appeared in post-Revolutionary Soviet Union. It was intended to promote values among the masses, and has taken on many forms, from trains and cars, poster campaigns, agitation centres, and even ‘agitpunkts’. Agitprop proved to be a powerful technique to politically educate the mass of population. Books and libraries played an important role in enforcing this concept of agitprop, with many books published about certain ‘educational’ topics, such as ones that promote the pride in the valour of labour, or ones that enforce the memory of great moments in the revolutionary history.

Agitprop reached its peak during the Stalinist era, and was one of the most important Central Committee sections by 1946. Agitprop’s role was to oversee publishing, television, radio, and sports, to control the masses and directing the agitation and propaganda work, to educate them politically and conducting cultural work with trade unions. Early Agitprop techniques included parades, spectacles, posters, scultures, films, kiosks and such, and there existed these agit-stations which were present in most railway stations, which held libraries of propaganda material, lectures and the like…”

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