Why Warm Temperature Makes People Trust You

http://www.businessinsider.com/how-warm-temperature-can-make-people-trust-you-2011-5

Why Warm Temperature Makes People Trust You

From the page: “Warm temperature makes people more trusting.

This is the general conclusion from a bunch of psychological studies compiled by the WSJ’s Jena Pincott.
For instance, in one study a woman carrying a coffee cup, a clipboard and two textooks rode an elevator with volunteers. During the elevator ride, she would casually ask the volunteer to hold her cup while she jotted down notes. Volunteers who were given a cup of hot coffee rated the woman as significantly warmer and friendlier, than those who were given a cup of cold coffee.

For instance, in one study a woman carrying a coffee cup, a clipboard and two textooks rode an elevator with volunteers. During the elevator ride, she would casually ask the volunteer to hold her cup while she jotted down notes. Volunteers who were given a cup of hot coffee rated the woman as significantly warmer and friendlier, than those who were given a cup of cold coffee.

The connection between warmth and trust occurs in the brain’s insular cortex, which is stimulated by phsyical warmth and pleasure. This region of the brain also makes social decisions, like how much trust, empathy, guilt or shame to feel.

Want to try it out? Crank up the heat in your office or lobby — not uncomfortably hot, but enough to cause a pleasant warmth — and see if visitors start agreeing with you more.
You should also watch for the temperature’s effects on yourself. Are you looking at a good deal or is it the heat talking?

You should also watch for the temperature’s effects on yourself. Are you looking at a good deal or is it the heat talking?”

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